Affichage de 1 message (sur 1 au total)
  • Auteur
    Messages
  • #43380 Répondre
    Angela Cross
    Invité

    Brands and Branding
    by The Economist, John Simmons

    Brands and Branding • Read More

    • Language: english
    • Genres: business
    • Publisher: Bloomberg Press
    • Author: The Economist, John Simmons
    • Release date: January 26, 2004
    • Format: hardcover, 256 pages
    • ISBN: 9781576601471 (1576601471)

    About The Book

    Although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, Brands and Branding provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand. .

    Hardcover Brands and Branding The Economist. Paperback book Brands and Branding download on iOS on Audible. PDF ebook Brands and Branding by The Economist buy cheap Mac on Barnes & Noble.

    Online Brands and Branding read. MOBI book Brands and Branding read online for iPhone on IndieBound. EPUB ebook Brands and Branding by The Economist.

    MP3 Brands and Branding buy on Books-a-Million. FictionBook book Brands and Branding The Economist download on PocketBook. FB2 ebook Brands and Branding download.

Affichage de 1 message (sur 1 au total)
Répondre à : Brands and Branding – audiobook download
Vos informations: